ITO Travel Gear

Inspired by Art Deco travel posters in the V&A collection, ITO’s suitcase collection brought the elegance and optimism of 1930s graphic design into contemporary travel gear.

The cultural source gave every piece a clear story of discovery and style—helping the collection stand apart as more than functional luggage and contributing to its success as one of the brand’s best-selling product lines.

This is Retailer Toolkit storytelling in action: a recognizable cultural reference, translated into a concise product narrative that buyers, staff and customers can understand and share.