Bringing V&A collections to shoppers at The Beast Store

THE BEAST is an upscale home-goods and lifestyle retailer in Shanghai, known for refined gifts, fragrance and design-led objects.

For a candle inspired by the V&A’s collections, we created a concise story card that translated the product’s cultural and artistic source into an engaging narrative for shoppers.

Displayed beside the candle or included within its packaging, the card gave store staff an accessible story to share while helping customers understand the inspiration behind the design. This simple retail touchpoint strengthened authenticity, increased perceived value and turned the product into a more memorable gift.