Using video storytelling to engage shoppers across Jack & Jones’ 2,000+ stores

Jack & Jones partnered with us to reinterpret Salvador Dalí’s surrealist masterpieces as wearable art for a contemporary fashion audience.

The collaboration reached 2,000 stores across Greater China and was supported by short videos and in-store storytelling that helped customers recognize the inspiration and connect it to the collection.

Together, the product and storytelling generated exceptional sell-through and brand buzz among younger audiences—demonstrating how cultural context can strengthen both retail theatre and conversion.