RETAILER TOOLKIT · CASE STUDY 03
Beyond the Canvas
Storytelling on a global stage.
In partnership with Discovery Channel and JD.com, we produced Beyond the Canvas, a 45-minute documentary exploring how cultural artefacts inspire product design.
Filmed at The Met and The National Gallery, the project connected museum collections, creative interpretation and commercial application in one accessible story for a broad audience.
The result demonstrated storytelling as both a creative discipline and a commercial tool—building cultural authority while helping audiences understand the ideas behind the products they encounter.